CHALLENGES

NeoLAB Convergence is a Korean company specializing in digital pens that seamlessly convert handwriting and drawings into a digital format.

BEFORE EXCLUSIVITY
Q1 2017 SALES:
480 UNITS

UNOPTIMIZED
LISTINGS

POOR AD
PERFORMANCE

MAP VIOLATIONS
FROM 30+ SELLERS

QUANTUM'S ACTIONS

ESTABLISHED EXCLUSIVITY & CLEANED UP SELLERS

ORGANIZED &
CLEANED UP DISTRIBUTION

OPTIMIZED PRODUCT PAGES & FIXED PRICING

ENABLED AMAZON BUSINESS TO BUSINESS SALES

LAUNCHED
NEW M1 PEN

LAUNCHED ALL PAGES
IN CANADA

value

CREATED NEW VALUE BUNDLES

target

TARGETED VALUE ADS

RESULTS

Q4 2018 SALES:
2,000 UNITS
A 316% INCREASE
AFTER EXCLUSIVITY

0 %

CONVERSION
RATE

prize

TOP 100 IN
DIGITAL PENS

SALES GROWTH

$300K

Q4 2017

$740K

2018

$1.3M

EXP. 2019

*EXCLUSIVITY AS OF Q4 2017

CONTINUED EFFORTS

TM

TRADEMARK
ASSISTANCE

arrow

CONTINUED ADVERTISING UPDATES

plus

NEW
PRODUCT
LAUNCHES

stars

BLUCOIL X NEOPEN CO-BRANDED MODEL

Before our Amazon exclusivity agreement, NeoLAB was plagued with dropship sellers more interested in price wars than brand identity. By organizing NeoLAB distribution issues, optimizing listings, and creating new advertising campaigns, we were able to dramatically improve their sales and Amazon presence.
Brand Management Team
Quantum Networks