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ROKINON has become synonymous with first-rate, high-performance camera lenses. After taking the opportunity to repurpose their products and offer even more affordability to buyers, Rokinon needed an experienced marketplace partner to make its refurbished products as visible and popular as its original line.

OPPORTUNITIES

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ONE OF THE
FASTEST GROWING
CATEGORIES
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IN 2016, $260+ BILLION
WORTH OF MERCHANDISE
WAS RETURNED/DAMAGED
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ON AVERAGE 50-60%
OF RETURNS CAN BE
REFURBISHED & RESOLD

ADVANTAGES

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AMAZON STRICTLY ENFORCES
RENEWED POLICIES TO ENSURE A
POSITIVE CUSToMER EXPERIENCE
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REFURBISHED SALES
CAN RECOVER APPROXIMATELY
70% OF AN ITEM VALUE
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INCREASED BRAND
INCREASED BRAND/FOOTPRINT
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QUANTUM'S ACTION

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1
ACQUIRED INVENTORY
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2
CREATED OPTIMIZED LISTINGS
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3
DROVE TRAFFIC TO LISTINGS
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4
OFFERED CUSTOMER SUPPORT
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CONTINUED GROWTH

LAUNCH

176%

$40K NOVEMBER

24% (Projected)

14K SEPTEMBER

$40K OCTOBER

$56K DECEMBER

$70K DECEMBER

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Ksenia PereverzevaBrand Manager
ROKINON’s certified refurbished line offers incredible value for buyers - there’s virtually no noticeable difference from the brand-new lenses. Accordingly, we invest the same amount of time and resources in marketing the refurbished products”.