Quantum Networks, as a post-campaign solution partner, began discussion with Orangemonkie to improve their representation on online marketplaces. Quantum Networks noticed issues with their online presence and realized that Orangemonkie would perform better on the Amazon marketplace if they developed Orangemonkie’s overall brand image. Furthermore, Quantum Networks identified what they could do for Orangemonkie, and as a result proposed a scope of work to begin working with Orangemonkie and carry their products. Quantum Networks is now consistently working with Orangemonkie, and are experiencing mutual strong growth month-over-month.
Quantum Networks recognized Orangemonkie’s challenges and was able to devise and provide a plan of action to address those challenges. Some areas of improvement were page clean-up, variated listings, A+ content, targeted advertising, enhancement of text, trend analysis, and listing optimization. On top of that, Orangemonkie lacked videos on all of its listings.
Like many other products or brands, Orangemonkie launched their product on a crowdsourced website. Orangemonkie's campaigns were especially successful, earning over $1.1 million across their last two launches. While successful, a product's lifecycle shouldn't end with its campaign.
As a whole, Orangemonkie needed help with their brand. There was no post-Kickstarter marketing strategy. Quantum Networks immediately took action by providing the necessary tools and resources to help relaunch their brand.
These efforts were critical for many reasons.Quantum created a scope of work to provide transparency and a detailed description of work to be done. Second, Quantum was focused on proper marketing implementation. Furthermore, Quantum-assisted in relaunching another product, the Foldio 360, as well as variated the listing for the Foldio 2.With that, professionals at Quantum Networks obtained new media assets and even forced unauthorized sellers off of Orangemonkie’s listings. On top of all of this, Quantum Networks provided effective communication to best align marketing tactics with business objectives. This strategy was done through identifying the right target audience. Through hard work, Quantum Networks took the right steps in helping Orangemonkie rebuild their brand.
Quantum’s ultimate goal is to ensure success, add value to, and sustain strong relationships with its partners. From the moment Quantum Networks and Orangemonkie began partnering, results instantly started showing. Sales doubled due to marketing efforts from May to June. While any marketing agency can perform these tasks, Quantum Network’s professionals have delivered excellent work by improving the conversion rate on listings and improving brand messaging on marketplaces. Furthermore, Quantum portrayed success as a post-campaign solution partner for the online marketplaces. Quantum’s successful contribution significantly helped build a path of opportunity for Orangemonkie.
Quantum Networks continues to provide Orangemonkie with invaluable information and services. As Quantum Networks continues to improve on its marketing campaigns for Orangemonkie, they also assist with the enforcement and handling of unauthorized sellers, counterfeits, and trademark infringements. Using their connections, Quantum Networks was also able to initiate a partnership between Orangemonkie and B&H, one of the world’s largest retailers for photography equipment and accessories.