Antlion Audio, founded in 2011, is a Portland-based manufacturer of attachable boom microphones to headphones. They launched their innovative product with the idea that you should be able to use your favorite headphones to communicate, instead of using a headset. The ModMic allows you to attach a microphone to your headphones. They launched their product on Amazon and encountered the common difficulties and challenges that come with the territory of selling on a marketplace. Working with Quantum Networks, they were able to overcome those challenges, succeed, and continue to grow to this day.
Antlion Audio managed to create their listing in the Amazon marketplace, but there was room for improvement. Some of what they needed help with were things such as a low-quality image, improper brand name, variation options, a lack of reviews and A+ content, and below-standard bullet points. On top of all of that, they also lacked a strong advertising initiative and brand recognition.
While creating a listing on a marketplace is an easy task, creating a listing that performs and converts well comes with a learning curve. Quantum Networks was able to put its years of marketplace research and experience to use with its partnership with Antlion Audio.
Quantum Networks purchased and stocked Antlion Audio's product, and was able to provide Antlion Audio with listing clean-up, variations, A+ Content, video on their listings, targeted advertising campaigns, co-branding campaigns, and Amazon lightning promotions.
After a year of successful partnering together, together both companies renewed a multi-year agreement to further grow the Antlion Audio brand. Throughout the renewed agreement, Antlion Audio used data provided to them to improve upon their invention and launched the ModMic 5. Furthermore, Antlion Audio was pleased with Quantum Network's work in the US marketplaces so they agreed to let Quantum Networks exclusively manage Antlion Audio in Canadian marketplaces as well.